New Delhi, November 26, 2018: BBC, one of the oldest and most respected creators as well as producers of English learning and broadcast programming and Eupheus Learning, a Delhi-based Ed-tech company, have joined hands to bring BBC’s Muzzy, an award-winning multimedia, multilingual, multiplatform language learning course to India. Eupheus Learning will bundle BBC’s Muzzy along with its new English book series – Wow! English for grades 1-4 for CBSE schools.
The acclaimed BBC language course, BBC Muzzy uses the award-winning video character Muzzy and his friends, compelling stories and delightful songs to bring language to life. It’s fun, interactive and builds foundation of learning a new language the way a child learns to speak his or her mother tongue. Animated stories and engaging music surround the kids with a second language. New vocabulary and usage are presented through humorous and dramatic stories.
Speaking on the partnership, Mr. Sarvesh Srivastava, Co-founder and Managing Director, Eupheus Learning said “Eupheus Learning since inception has been working extensively to bring world-class learning solutions to Indian schools and children. The collaboration with BBC Muzzy will be an addition to the curated product line that the company already offers such as Sanako’s Language Lab, reading programs from Fiction Express and ETS’s TOEFL Primary and Junior assessments to help kids learn English in an interactive, engaging and fun environment.”
Muzzy’s multisensory teaching technique appeals to reading and non-reading kids alike through participation in all kinds of activities like games, songs, printed games, flash cards etc. It has the capacity to teach 5 times the words taught by other programs.
Commenting on the association, Federico Mallo, M. Ec, producer of Muzzy BBC language course said, “Since its launch, Muzzy’s unique methodology has introduced millions of children in over 100 countries to a second language and is the most respected children’s language course in the world. We are happy to have joined hands with Eupheus Learning and are positive of creating a lasting impact on kids learning cycle with this joint solution.”
“Starting to learn language at an early age is advantageous for kids and helps in building problem solving skills, enhance critical thinking abilities and enriching overall mental development. We at Eupheus Learning are committed to promote creative learning in our kids and our association with BBC Muzzy is a step in this direction,” concludes Mr Srivastava.
WOW! ENGLISH aims to make learning of English language a fun and rewarding journey. The series progressively leads learners to connect language to life. It covers the major language areas such as vocabulary, grammar, reading, writing and phonemic awareness. The learning process is organised in ten themes; which pupils can easily relate to. The use of colourful illustrations stimulates thinking and encourage participatory learning.
About Eupheus Learning
Eupheus Learning is a Delhi-based EdTech firm aiming to bridge the gap between in-class and at-home learning by offering pedagogically differentiated, technology-led solutions in the K–12 space. The company targets reaching 10 million kids in India through its curriculum and specially curated educational offerings in Kinaesthetic Learning, Reading Enhancement, STEM/STEAM, and English language learning via exclusive tie-ups with award-winning EdTech companies from across the world.
MUZZY, created by the British Broadcasting Corporation (BBC), has given millions of children, parents and teachers worldwide, an early start on a second language. The BBC is one of the world’s most respected creators and producers of broadcast programming. By virtue of its broad reach and excellent programming, the BBC’s reputation as a teacher of language is unparalleled. Its most famous language program, FollowMe (also known as BBC English), is the most popular language course for adults ever created. Similarly, MUZZY the most popular language learning program ever created for children. MUZZY has been used in national curriculum (for example,in Canada and France), forward-looking public and private schools from Thailand to Turkey, and homes from the United States and UK to Mexico and Japan.
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